What is a Blue Ocean business?

A blue ocean business is a business that doesn’t compete. It’s in a category of it’s own. Blue oceans are new untapped markets, while red oceans are over saturated markets.

Take for example the brand Kodak. Do you remember the tagline “It’s a Kodak moment”? Well they went out of business because of digital photography. At that time, a new blue ocean while Kodak was in a red ocean.

The idea is not to compete but to come up with new and unique solutions that put red oceans out of business.

Be disruptive and innovate. Rethink your industry. Demand new ways of thinking.

Become a pioneer not a settler.

It’s time to move beyond competition and tap into new opportunities.